Breaking Barriers with Social Media Storytelling in Education

Social media platforms continue to evolve and the competition for attention increases, simply posting promotional notices, inconsistent photos, and boring “what it is” write-ups, is no longer enough. 

To truly stand out and engage prospective families, schools must focus on purpose, authenticity, and sustainable storytelling in their social media strategies. By doing so, they can ensure that their content is not only seen but also resonates with their target audience and builds a strong, lasting connection with their school community.

As someone who values both the power of storytelling and the importance of sustainability, sustainable storytelling is a crucial aspect of our modern world and refers to the practice of telling stories that not only entertain and educate but also support sustainable values and positive and responsible behaviours, to the benefit of both people and planet.

Purpose vs Passion

When crafting social media strategies, it's important to understand the difference between purpose and passion, and how they can impact your approach.

Purpose refers to the reason behind your social media presence and is typically tied to business objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Your social media strategy should align with your purpose, and every action you take on social media should be geared toward achieving your goals.

Passion, on the other hand, refers to the enthusiasm and excitement you have for the content you create and share on social media. It's the driving force behind your creativity and the fuel for your engagement with your audience. Passion is what makes your content authentic and relatable, and it helps you build a loyal following.

While both purpose and passion are important when crafting social media strategies, the purpose should take priority. Your social media strategy should be based on your business objectives and should be designed to achieve specific outcomes. Passion can be a powerful tool for achieving your purpose and will naturally resonate with your audience. So, while your purpose should guide your social media strategy, infuse your content with your passion and personality.